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Shadow messaging apps in enterprises

How We Chat Insights July 16, 2018


Shadow messaging apps in enterprises

We’ve heard about Shadow IT- but what about Shadow Messaging?

With everyone using their own mobile devices, the door is open to a wider range of ways to message each other. Enterprises should be aware of the complexities involved when it comes to modern messaging apps before regulating how and if employees should use them. Below we’ll explore what Shadow IT is, how it comes about, and 5 things to do about it.

Personal Communication Habits

In a Microsoft blog, we learned that over 80 percent of employees admit to using unapproved applications in their jobs. If everybody is already using an app in their personal life, and can get work done without changing habits and apps, then why would they? Given the choice, humans stick to what we feel comfortable using. We are adverse to change in a big way.

According to Business Insider, the ten most used apps include SnapChat, Instagram, Facebook and Facebook Messenger. That’s 4 out of the top 10 offering a means of messaging. And don’t count out SMS just yet. According to findings by 451 Research, 73% of survey respondents reported using messaging on their smartphones for business purposes.

How Shadow Messaging Starts

Let’s say all employees are provided with Gmail, a handset and Cisco Webex Teams. Here, they are presented with three official choices to communicate within the workplace.

Now place yourself in this scenario:

It’s 4:30pm and with one hour left in the workday, you need some answers from your boss for an EOD deadline.
Your boss only checks her emails in the morning.
She’s in meetings and you know she doesn’t look at Webex Teams much on her phone.
You would call her, but you don’t want to interrupt the meeting.

What do you do?

In the end, you decide to WhatsApp your boss.
You know she was online two minutes ago and her status is set to available.
She replies immediately.
The trusty personal messaging app came to the rescue.

WhatsApp is a consumer grade favorite.
WhatsApp is a consumer grade favorite.

Can you blame the employee for doing what it takes to meet the deadline? Or maybe the boss is to blame. You don’t always know what the other end of the conversation prefers, and it varies by roles within the company and the context of the day’s events. Communication preferences matter.

Employees Want to be Productive

Take a look at Slack. Slack started as a personal preference for work communication, gaining popularity through its ease of use and productivity gains. IT departments soon had no choice but to accept Slack and manage it rather than try to defeat it. Whist, it’s not acceptable to take that approach with everything, it’s hard to ignore that these applications make life easier.

Slack started life as shadow IT.
Slack started life as shadow IT.

Keeping Control

Banning use of personal applications and devices in the workplace is not going to go down well, and will probably slow down your business.
Enterprises must accept there there will always be shadow messaging traffic. But, CIOs can’t simply adopt an “out with the old, in with whatever” mentality. Data must be governed and treated securely. For example, client information and sensitive documents do not belong on WhatsApp, but nudging a busy boss isn’t causing any harm.

Collaboration solutions like Cisco Webex Teams do a great job of including as much media and communication channels in one secure application. Users can get most, if not all of their work done without navigating away if used correctly. However, when we are talking about purely communication, and not sensitive data, your staff are best left to their own devices (literally).

Cisco Webex Teams does a great job of including as much media and communication channels in one application.
Cisco Webex Teams does a great job of including as much media and communication channels in one application.

What To Do About Shadow Messaging

  1. Use chat integrations to your advantage
    Adding more integrations to your collaboration tools will  help employees be more productive. Applications like Slack, Microsoft Teams and Cisco Webex Teams integrate with loads of apps your employees use. This makes it easier, and more secure, to share sensitive data within a collaboration suite. Think about how you can speed up your approval workflows using integrations. One Mio beta tester once told us they “would use a Shared Slack Channel to chat with an outside agency, but my IT department usually doesn’t respond for a week,” leaving them to set up more informal modes on their own.
  2. Audit
    Conduct an audit if you don’t know what your team uses (monitor traffic patterns for shadow messaging apps), and ask them why they like using those apps. Is it better UX? Is it where they know that person responds fastest? Are official apps too noisy? ComputerWorld suggested a checklist approach for capturing messaging needs.
  3. Create “just enough” process
    Have protocols & processes for sharing sensitive data, so employees have parameters for where to chat about what.
    You can also implement a chat style guide to reduce notification-overload. Employees need to know when to appropriately mention all members in a group, and what channels or spaces to use for different kinds of chat.
  4. Acknowledge personal communication habits
    A research study showed that an individual’s preference to a type of communication channel directly relates to how effective they find that medium to be.
    Bobby likes face-to-face discussions. Sarah prefers all information in Jira Tickets.
    This is something we’re all familiar with, but needs to be examined by most managers when it comes to chat. In the example above, the employee already knew his boss would not be checking email until the morning and that she wouldn’t notice a message on Webex Teams in time to meet his deadline. Make your preferences known, and ask others what they prefer themselves. Then everyone can operate more efficiently.
  5. Embrace chat interoperability
    When your team has access to multiple workplace collaboration tools, there’s more opportunity to embrace different preferences of productivity. If Developers prefer Slack for DevOps, and marketing and sales prefer Webex Teams because it integrates with Cisco meeting hardware, then silos of communication pathways willcause shadow messaging. Fortunately, Mio allows chat interoperability between Slack and Cisco Webex Teams with a simple integration. You can watch our video to see exactly how it works.

Thanks for reading! Be sure to leave a comment, and follow us on LinkedIn & Twitter to join in the messaging conversation.

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